The big building at number 5 Queens Road is clearly visible from our apartment. When we first moved here, the company Jetset (travel) had the naming rights. I assume building naming rights are a privilege to major tenants. Discreet dark blue neon signs atop the building faced four directions. I never photographed the sign in those pre digital camera days.
Then along came Pura, a large conglomerate company. The name is most familiar to us through their brand of milk. I thought Pura was owned by a New Zealand company, but I have just checked and it is owned my Mitsubishi of Japan. Yes, the maker of cars and many other products. Mitsubishi is such a diverse company that when one part of its business is not doing well, another part will.
Here is a photo of the sign. The same signs were bright white and the nearest lit up my bedroom at night. It did not take long before signs facing apartment buildings were switched off and I think only the sign facing north along Kingsway remained lit.