Monday, August 04, 2014

What is a hofer mummy?

I'm sure you all know what Aldi is, a discount supermarket chain found in many countries of the world. We occasionally shop there, and it is quite cheap. We saw Aldi stores all over Europe and England recently but something puzzled me greatly, which I will get to.

The name comes from the fournders, the late Albrecht brothers and the German word diskont, discount, Al and di. It is of course a German company, actually two companies, each run by one of the late brothers, Aldi North (nord) which operates as Aldi Markt and Aldi South, or Aldi Süd as it operates.

Most of Europe is Aldi North and most of the English speaking world is Aldi South.

This sign is probably as familiar to you as it is to us and as I said, we saw it all over Europe and England.


However, what is going on in Austria, the place without kangaroos? Hofer? Hofer is used by Aldi South for its stores in Austria and Slovenia only. Very odd and the reason seems to be that Aldi took over a small Austrian based supermarket chain and kept the existing name Hofer, rather than change it to Aldi.
 
I can't believe almost three months have passed since we were were eating strudel in the pleasant early summer sunshine in Vienna, and, it has taken me this long to investigate the Austrian Hofer mystery.

20 comments:

  1. It is always satisfying to clear up a mystery isn't it? We too occasionally shop in Aldi - but usually wind up buying quite a lot of things which aren't on our shopping list because they are a)not things that the other stores carry and b) cheap.

    ReplyDelete
    Replies
    1. EC, that is much as we use Aldi. I find it remarkable cheap, but it doesn't always have what you want.

      Delete
  2. Andrew, at my place is Aldi of course. It is also cheap and offers wide variety of products. Thanks for explaining the name. It is very interesting.

    ReplyDelete
    Replies
    1. Gosia, not something to stop the world, but a little interesting.

      Delete
  3. Things that puzzle us are always best explained.
    Merle.......

    ReplyDelete
    Replies
    1. Merle, it wasn't until I checked that I even realised we only saw Hofer in Austria. One country merged into another at times.

      Delete
  4. Thanks for that little bit of trivia information Andrew
    They are strange/different supermarkets if you could call them that - remind me of cash and carry places we used to have years ago. I don't shop there - they are cash only and I refuse to pay extra to use cards but The Golfer has been known to pop into the one close by and comes home with loads of totally unnecessary junky type things - Yes imported delights that he likes.
    Cathy

    ReplyDelete
    Replies
    1. Cathy, I would advise anyone who visits Aldi for the first time to watch how the checkout system works. I went into panic the first time I tried Aldi and R had to push me out of the way and take over.

      Delete
  5. We have an Aldi opening up in Adelaide soonish, but waaaaay down south and I'm certainly not riding two buses for two or more hours just to get a look, then travel the same time home again. I haven't been to our newly opened Krispy Kreme either as that is also two buses away from me.
    Its been three months already since you ate strudel in Vienna? Time to get to a bakery for another serve.

    ReplyDelete
    Replies
    1. I know River, I am missing strudel. I don't like Krispy Kreme doughnuts at all.

      Delete
  6. Have just read your reply to Cathy and now need to know more. How exactly does the checkout system work and why would it make you panic?

    ReplyDelete
    Replies
    1. River, what you buy is scanned as quickly as possible at the checkout and it is for you to put into a receptacle, we use the the trolley we have unloaded onto the very long belt, and then you move to a bench to pack it into your own bags. There is not time to put it into bags at the checkout. I tried to the first time and quickly had a stack that was going to fall on the floor as the checkout person just kept piling stuff up, hence R took over.

      Delete
  7. When my parents moved to Brussels in 1959 my mother missed Aldi very much. We had Aldi in Germany already in 55 ! Years later it came also to Belgium and then spread all over Europe. The funniest thing is that all shop's display is the same in all countries, only the language is different !

    ReplyDelete
    Replies
    1. Gattina, it was began by the brothers' mother really. They just turned it into the huge business it is now. Pity we didn't go into one and see if it was the same as here.

      Delete
  8. You learn something every day. I never knew of the Hofer connection in Europe nor of the Aldi North and Aldi South split. Thanks for telling us. I have an Aldi coffee machine and buy their capsules which works out at 37 cents per cup of coffee and their coffee is superb, much better than Nespresso. Then I browse and sometimes find interesting gadgets on special. That's about all we buy at Aldi. The problem is, when you buy something you like, chances are it won't be there the following week.

    ReplyDelete
    Replies
    1. Bill, can't those coffee capsules be around $2 each? That is cheap. The times we have shopped at Aldi, we have usually be quite happy with what we have bought, even the weird brand names that look much the same as we usually buy.

      Delete
  9. This was an entertaining read. And now I know about Hofers AND Aldi's. Both new to me.

    ReplyDelete
    Replies
    1. Mitchell, I assume Spain has Aldi?

      Delete
  10. There is an Aldi across the road from my home and it is expanding. Obviously even the prosperous residents of Sydney's eastern suburbs enjoy a bargain. I have tried it a couple of times on the recommendation of friends who raved about certain biscuits and chocolates they sell. I didn't fancy the products when I tried them and so I don't frequent their store.

    ReplyDelete
    Replies
    1. Victor, it is not for everyone. Mostly we like the similar products but not always. Actually, we haven't been for a while.

      Delete