Monday, June 03, 2013

Those Women

What an advance those female editors at women's magazines set for women in the workplace. Let's see, we had Ita Buttrose as editor of Women's Weekly, Dulcie Boling at New Idea and Nene King at Woman's Day. All were very successful at their jobs and well respected.

Now, we have ummm, errrr, well we have women in high places such as our Prime Minister and our Governor General. But....well, where are the woman who are in positions of influence in the media? Of course the whole women's magazine scene has changed and I am not sure that that the old model will always remain viable.

Is the modern equivalent Wendy Harmer's Hoopla? I quite enjoy Hoopla. It is easy to skim through and at times find something of interest, even for a bloke. It takes a look at more serious world matters with contributors such as Monica Attard, among others.

I suppose we do have Gail Kelly as CEO of Westpac Bank and the world's sixth richest woman, Gina Rinehart but they are both all about making money for themselves and their companies. As much as they might like to think they influence public opinion (yes Gina, pointing at you) I don't know that they do.

Who are the woman's magazine editors now? Fiona Connolly edits Woman's Day. Heard of her? Woman's Weekly? Helen McCabe. I've not heard of her. New Idea? Kim Wilson, but not the one we of a certain age think of.

This in an unfinished post, the kind of post I would go back to polish many times  while expanding it, to get the nuances correct, and yet I might never publish it. I am over doing that so I publish it raw and at the same time as I publish another post. 

Just to conclude, I don't pay to read Hoopla and I have never paid to read to read a hard copy of a woman's magazine. 

10 comments:

  1. But do we read female magazines for world insights?

    We have a couple of Aussie woman magazines here in the library and I have to say I am more concerned with the new fashion in cups/plates and recipes.

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    1. Michael, we don't, but I think it is good to have a serious story in magazines, but it has to very readable to people who would not normally choose to read about such a thing.

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  2. Dulcie used to make a big deal about walking from home in Millswyn SY to work at the top of William Street. Nene was married to a Herald-Sun journo who died surfing. It must not have been a shark, as he survived Nene. I cannot forgive her for that cover photo of Sarah Ferguson. A filthy thing to do to another woman. Just filthy. I did not watch the show last night.
    There are women editors at Women's Health, Women's Running, and Women's Fitness magazines; and look here's 'Marina Go is the publishing director of Private Media, publisher of Women's Agenda, Crikey, SmartCompany, Property Observer, Start Up Smart & LeadingCompany. She is also a member of Netball Australia's Audit and Risk committee and the Sydney Symphony Vanguard, and a director of Odyssey House McGrath Foundation. She has been editor of some of Australia's leading women's and newspaper-inserted magazines, and held senior positions at EMAP Australia, Pacific Publications and Fairfax. She has an MBA from The AGSM."
    This links to her opinion of the show I couldn't watch.

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    1. Ann, that is a decent walk. Mags like hers do filthy things to people, regardless of whether they are male or female or royal. The link was a good quick read. Let me guess, Property Observer is Monique Wakelin, vested interest. Female editor at Crikey, respect.

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  3. There's a magazine called Hoopla?

    I avoid women's magazines, they're all advertising and celebrity gossip, and how to lose enough weight very fast to qualify for first prize in the skeleton races.

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    1. River, Hoopla is only online.

      Mags are good to flick through at the doctor's surgery, but who would pay for them? Mother does.

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  4. when I want to read something I choose a long checkout queue at the Unsafeway. The mags exist only as a vehicle to hold the advertising, same as pies hold up the sauce, which is what we really like.
    x x

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    1. Good analogy Em Stacks. Little Jo has just used her frankfurts as dipping implements to eat sauce.

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  5. Just as visits to the doc, dentist and hairdresser are really just excuses to catch up with the trash mags.

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    1. Catch up Red? Yes, you don't actually read them but look at the photos, in my case, male celebs.

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