Saturday, November 07, 2015

Tiger

I began this post more than a month ago when I was surrounded by tigers. Not real ones, but more the word tiger. We had just booked to go to Queensland with Tiger Airways. For another reason which I will explain after this clip, this music came into my head at the time. I think this is a US ad, but we had a similar ad here. My late father used to like singing this.



So what has this rather ordinary building in Church Street, Richmond have to do with tigers? For a start Richmond is sometimes called Tigerland as the local football team is known as The Tigers. To the far right of this garish building, on what looks like black but is actually grey, is a small tiger face symbol.


Cute isn't it and nice that it has been retained, but why is it there?


McFarlane and Burns was a paper manufacturing company, with factories in both Wellington Street, East Perth and Brisbane (Grace, next to the hospital), as well as here within this building in Richmond and as you can see from these photos from the State Library of Victoria, the company used the brand name Tiger. I am not sure when the Tiger brand disappeared but I can remember their waxed paper and paper bags before the arrival of plastic cling wrap. Some of you may remember it too, having not seen or thought of it for years.



Post provoked by the invaluable Walking Melbourne.

27 comments:

  1. Well you have ignited some memories here Andrew. I remember the add campaign so clearly 'To put a tiger in your tank'. I had a little tiger's tail given out as an advertising gimmick. I kept it for years.

    ReplyDelete
    Replies
    1. Marie, that was it, put a tiger in your tank. Slightly off topic, in Australia we used to attach a fox tail to car aerials.

      Delete
  2. Andrew, great post and ads. I have not seen it before

    ReplyDelete
    Replies
    1. Gosia, Mother Russia would not allow you a tiger in your tank. Maybe you had a bear in your tank.

      Delete
  3. My father also used to sing that. Badly. With pleasure. I don't remember Tiger paper and bags. Perhaps they were local.

    ReplyDelete
    Replies
    1. EC, seems the brand was widespread but not everywhere. I hated my father singing and whistling, whistling being so annoying.

      Delete
  4. There were the same or similar ads in the UK - I definitely remember the words 'put a tiger in your tank' although we didn't have a tank to put it in lol
    Tiger Beer is a Singapore beer loved by many a serviceman and locals as well!

    ReplyDelete
  5. I do remember that add, but now I will be singing it all day.
    Merle...........

    ReplyDelete
    Replies
    1. Sorry about that Merle.

      Delete
  6. Definitely a great Australian ad and from the look of the clothes, I would say early 1960s. No stupid cartoon figures, no violence, no horrible (mis)use of the English language :)

    Go Tigs! (I am actually a Melbourne tragic).

    ReplyDelete
    Replies
    1. Hels, you think it is the Australian ad? I don't know. I was very young :-P

      Delete
  7. I remember Tiger waxed paper and didn't they also make greaseproof paper?
    I remember the Esso-put a tiger in your tank ad too. There was something later about grab a tiger by the tail, I think that was a petrol ad too.

    ReplyDelete
    Replies
    1. River, I recall something about grab a tiger by the tail. That was a petrol ad then? Isn't waxed paper and greaseproof paper the same thing?

      Delete
    2. No, they are different papers. Buy a roll of each and feel the difference.

      Delete
    3. It was whatever our sandwiches for school used to be wrapped in.

      Delete
  8. Can't recall an add like the one you have shown. Didn't know of Tiger paper either...wonder where I have been!

    ReplyDelete
    Replies
    1. Margaret, you are forgiven for not knowing about Tiger paper, but you should remember the Esso Petrol ad. Does Golden Fleece mean anything to you?

      Delete
  9. Replies
    1. Bragging ill becomes you Jac.

      Delete
  10. I remember "Put a tiger in your tank" days. In fact I had a tiger tail hanging out of the petrol tank i.e. it was a tail attached to the petrol cap back in the 60's when we drove from Brisbane to Adelaide but I noticed it was damaging the duco so took it off.

    ReplyDelete
    Replies
    1. Diane, to use a word from that time, you must have been thought of as a bit of a lair. You too would remember the fox tails on car aerials.

      Delete
  11. I must have a wee look and see if there are any ghost signs for McFarlane and Burns. Talking about tigers Andrew I really could do with a tiger in my tank right now :)

    ReplyDelete
    Replies
    1. Please do Grace. Are you feeling a little weary? Over exertion with the paint brush perhaps.

      Delete
    2. Paintbrush, Aimee's garden, my nephews two little ones, tradesmen who don't arrive on time and charge too much.. Just to name a few :)

      Delete
  12. Isn't it wonderful (sometimes) how the mind works?!? I love your tiger theme. I don't remember that Esso commercial from my childhood stateside. And the cars appeared to be left-hand drive. The UK maybe?

    ReplyDelete
    Replies
    1. Mitchell, other way around, the cars are right hand drive but it is interesting. It doesn't look like and English ad and after you pointing that out, I think it may be the Australian ad that I would have seen.

      Delete
  13. Argh! I even raised my right hand while writing that comment... just to be sure!

    ReplyDelete