I would judge this as a consumer win. If you have forgotten, the story was that Glad's Cling Wrap had the metal cutter on the bottom of the box removed and replaced by a serrated cardboard cutter on the lid. Apparently the metal cutter can be very dangerous, and that was their argument and it was nothing to do with cost cutting. I expect the same mother company produces blister packs, that can slice through your skin at the drop of a hat when you try to open the pack.
I mentioned the matter here when I was very cross at the change and then discovered many other people were also cross with the changes.
Credit due to the company who did respond to so many complaints. Who is the company? It took some drilling down through minor companies and majors, along with takeovers. But I just knew it would end up with a big one, Procter and Gamble.
From Face Book, and the company does not actually say the metal cutter will be restored.
We are also maintaining the stronger box, the 50% better cling, the tighter seal, the easy roll start and easier box opening.
Our intention has always been to give consumers a better quality product, a better experience and better value; however, our loyal consumers have spoken passionately about the new packaging and this is something we won't ignore.
Once more, we would like to thank you for all your comments over the past few weeks. Our team will be working day and night to get the new product to people as soon as possible, so please bear with us and we will confirm timings very soon.