Seems I am not the only one with Glad Wrap issues . From the Herald Sun.
UPDATE: GLAD Wrap users driven crazy by a new packaging design are resorting to using scissors and turning the box upside down.
Frustrated customers have bombarded the Herald Sun website to vent over the switched location of the serrated cutter from the base of boxes to the lid.
say they are wasting too much plastic film while trying to figure out a
new pull-and-cut technique. Some have put new rolls in old boxes to get
around the system.
“Lid mounted” cutter bars are standard in the United States and Canada and considered safer than the old style.
But many Aussies seem unimpressed.
“I’m glad I’m not the only one. It has been a running joke in our family over Christmas after much cursing,” Jan said.
is useless for right handers.. and having to rip upwards means the glad
wrap sticks to itself and the lid isn’t strong enough if you decide to
flip the box and rip the other way. Last Glad packet I’ll buy.”
WHAT DO YOU THINK? Have your say in the comments section below
Another reader blasted the new packaging as “pure insanity”.
have wasted more than we have used recently and cannot continue with
this brand unless they revert to the old packaging. What young genius
decided to break something that had worked perfectly well for years. NOT
Glad said the change followed “consistent” complaints
about cut fingers or the risk of child injuries from an exposed blade,
and “rigorous” in-home research.
But a message posted on its
Facebook page yesterday read: “However, we are actively listening to our
loyal customer base, taking the current feedback concerning the new
cutter bar location very seriously and this is currently under review.”
of scathing comments and demands for a return of the pack familiar to
Australians for 49 years have emerged on social media.
“A complete moron must have designed this thing,” one frustrated customer said.
Another said: “I’ve wasted more than I’ve used and ended up throwing the whole lot in the bin.”
Australia marketing director Phil James said the change was part of
several revisions based on customer feedback, including improved cling, a
sturdier box and an easier way to start the roll.
this into context this is one of a number of changes we have made to
provide our consumers with an overall better experience,” he said.
Colleen Lawrence, of Kew, read the instructions but still found it awkward.
up towards the weakest part of the box isn’t logical,” she said. “The
former way is far better, you can apply pressure and it is far easier to
rip without crinkling the wrap.”
Mr James said almost two-thirds of the 550 consumers who trialled the changes preferred the new pack.
Glad introduced “lid mounted” cutter bars more than a decade ago in the United States, and seven years ago in Canada.
The brand, owned by US company Clorox, commands more than half of Australia’s $60 million-a-year cling wrap market.