Friday, December 05, 2014

I could not possibly approve

It you ask people on the street about Melbourne's trams and their colourful advertising, people will say they like them, that they add colour to the streets and are a bright spot in the middle of winter. If you ask tram users about the outside all over advertising, you will get a rather different opinion and I agree with them. If you ask a radical student socialist, you will get an even stronger opinion.

While in many ways, I am past being a student radical, I have my memories. Public transport should be a service, provided by the government. If it does not work well, we can blame the government. In spite of the government shifting the operation of public transport to private profit making private companies, the government still gets the blame for failures of public transport. Good! Haha. That did not work so well.

Private companies now smother their vehicles with advertising to make an extra dollar. This should have never been allowed, but the cat is out of the bottle now. You simply cannot see out of the windows properly with the advertising all over them. It is worse when the windows are already tinted. It is worse again at night time and impossible if it is dark and raining. I just do not know how this could have been allowed.

Some of the afore mentioned modern young radical socialists took matters into their own hands and symbolically stripped some trams of some of their advertising. I believe it was a guerrilla attack at the Melbourne University terminus. I doubt their concern was about being able to see outside, more like commercial advertising on public property. I wish young people were a bit more bolshie at times and it pleases me that some are. There must be some sort of solvent in the world that could sprayed on advertising that covers public transport vehicles that could make it all disappear.

This is what the Sunglasses Hut tram should look like.


Initially the tram looked very messy, but the authorities have tidied it up. Compare the tram to the above shot where there windows were nearly completely covered.


See the black panel at the front where an advertising panel has been ripped off.


Here is another.A little bit was left at the bottom.


See below the penguin? Part of the ad has been ripped off. 


Closer up at ground level.I have seen a couple of other all over advertising trams spoilt but I did not have the opportunity to get photos.


This tram was not attacked and in spite of me disliking all over advertising, I think the Jean Paul Gaultier tram is quite stylish.

29 comments:

  1. Some of our buses do have advertisements on them but fortunately none of them (yet) cover the windows. They are on the whole remarkably boring ads as well. Stylish they are not.

    ReplyDelete
    Replies
    1. EC, our buses don't seem to get the all over treatment but just panels, which I don't mind so much.

      Delete
  2. I particularly dislike the advertising covering the windows. It obscures vision of what is being passed by and makes it difficult for those unfamiliar with the route to know where they are.

    ReplyDelete
    Replies
    1. Victor, isn't it just so illogical.

      Delete
  3. People should be more careful when they paint on tram or buses. We had some that were not nice.

    ReplyDelete
    Replies
    1. Ann, maybe with your heritage you understand the problem of having black advertising trams. They did not last long.

      Delete
  4. Andrew, trams at my place are vey colourful too, full of ads.But I love them. Especially red and bright ones..

    ReplyDelete
    Replies
    1. Gosia, that is ok as long as you can still out the windows.

      Delete
  5. I'm with you on the window coverings being an unnecessary evil - wonder how many tourists comment on not being able to see out of tram windows and see the sights as they travel along - or as Victor pointed out, not know where they are.
    Wonder how the new government will take to the idea of having commuters complain to them about it.
    Cathy

    ReplyDelete
    Replies
    1. Cathy, I doubt tourists will complain. The really savvy ones will ask about what sort of tram and sightseeing details before they visit, but most people aren't that savvy. I am not. Time will tell about the new guv's vies on all over advertising policy.

      Delete
  6. cat/genie bottle/bag - I'm confused!

    maybe horse/bolt?

    ReplyDelete
    Replies
    1. Come in spinner. Amazing how few people comment on such a clanger. Victor has learned to ignore. So to rephrase, the genie has bolted from the bottle. No that is not right either. Maybe, it is possible, that I just can't recall the correct phrase. My anagrams are not always perfect but I try hard.

      Delete
  7. I guess they need the dollars that advertising will bring them, but I think the advertisements should be restricted so that doors and windows are clear.

    ReplyDelete
    Replies
    1. River, we don't actually know who the money goes to. The guv owns the trams and a private company operates them.

      Delete
  8. Oh I do like the last tram, it's clean and looks good. Hanged if I know why they cover trams and buses with advertising, I personally don't read adds or listen to them on the radio or TV...I do take notice if sonething it catchy. Those trams don't even look like trams.

    ReplyDelete
    Replies
    1. WA, much I see ads. The odd one will catch me, but most don't. You are right, trams look very different to what northern Tasmania trams looked like. I've never checked but were there trams in Devonport and Burnie? I know there was in Launceston.

      Delete
    2. I am not aware of any trams being in either Devonport or Burnie. Railway yes, there was once. Launceston and Hobart had trams, I used to ride on the tram in Hobart when a child.

      Delete
    3. How delicious. Which line? Don't tell me the Sandy Bay line.

      Delete
  9. The trams here aren't covered in advertising, making it easy to see where you're meant to alight. It's silly, coz our tram stops are well sign posted with info, you just can't see out to read the damn words!

    ReplyDelete
    Replies
    1. Yes Fen. We had no issues in Europe with being able to see out of a tram, and just as well as we were such complete strangers and would be lost without seeing landmarks.

      Delete
    2. I saw one tram today covered in a Christmas mural, but the windows were clear.

      Delete
  10. Hmmm! I can't think whether our bus windows are covered or not.. I'm thinking not, but will check next time I see one and get back to you Andrew :)

    ReplyDelete
    Replies
    1. Grace, if they aren't yet covered, they will be in the future.

      Delete
  11. I think they should put the advertising inside the tram, so people have something to look at on their commute (if they tire of looking out the window). Or do they do that already?

    It's awful that the ads BLOCK the window. That's nuts.

    ReplyDelete
    Replies
    1. Dina, there are plenty of ads inside the tram and always have been and yes, they do give you something to look at. I like them inside the trams.

      Delete
  12. I really dislike advertising, but my most important reason for returning to green trams is to slide down the parks in main boulevards (eg St Kilda Rd, Flemington Pde) gracefully.

    ReplyDelete
    Replies
    1. Hels, I remember former Transport Minister Crabbe announcing all trams would go back to being green, and they did, but with a horrid high visibility yellow instead of the tasteful cream.

      Delete
  13. At least the JPG tram advertising looks like they made an effort to fit in with the shape & style of the tram. Maybe that's the key?

    ReplyDelete
  14. Generally Red, they are well designed purposely for each type of vehicle. It is all very high tech, I am sure. The fact remains, you can't see out the vehicles properly.

    ReplyDelete