Would you local people agree with me that the people used in giving up smoking tv commercials by using a nicotine substitute, are generally very average looking people?
Now I could not possibly know better than advertising companies, but I recall cigarette advertising used glamorous and successful people, and international lifestyle. Wouldn't it be better to use such people to encourage people to give up smoking?
The urbane Stuart Wagstaff for Benson and Hedges, when only the best will do.
Peter Stuyvesant, your passport to international smoking pleasure.
Games show host Tony Barber whistling for Cambridge cigarettes.
The fresh taste of Alpine, showing what was perhaps a European ski field, clean and white.
Comedian Paul Hogan, anyhow, have a Winfield.