I must have been about ten years old when I first saw the brand new Coles New World supermarket in Dandenong Road, Princes Highway if you like, Dandenong. Atop the construction sat a huge futuristic rocket and you can imagine how exciting this scene must have been to a lad from the country. This new style of supermarket was clean, fresh and bright. It had wide aisles, a vast array of products and just seemed so modern; futuristic too, if I may.
Is it any wonder shoppers turned their backs on dark, dingy and cramped 'self serve grocers', with their narrow timber floored aisles?
About the same time in 1967 while I was imagining a destination for a New World rocket, Brenda started work at the newly opened Coles New World supermarket in Malvern. Photos of Coles and their rockets are hard to find, and I don't even know if the Malvern store had one. This is not exactly how I recall the rockets, but it is the best I can find.
In 1979 I became an occasional customer at Coles in Malvern as it is near my workplace and I continue to be an occasional customer. I have known Brenda a long time, by sight, hello, please and thank you. She is always friendly and polite. I had absolutely no idea she was eighty years old and nor how long she had worked at the store until I saw a newspaper clipping pinned up behind a service counter. Forty five years is a very long time to work in one place.