When I were a lad............
Well, the battle among the yoof, after which team you supported in Australian Rules football, was which brand of car you were loyal to. You were either passionate about Holdens (GM in the US), or Falcons (Ford in the US). There was an occasional odd bod who was passionate about Valiants (Chrysler in the US). Japanese cars were arriving into Australia, but they were generally despised as being junk. Didn't Japan have the last laugh!
My family was Holden. 'No front end in Fords', I recall my father saying. 'Weak diffs', I remember my uncle saying. 'Fords wander all over the road', said someone else.
I don't think the yoof is so passionate about cars brands now. I suspect they now direct their passion towards phones, Apple or Android.
While Apple with its iPhone is probably winning with the yoof market, there are more Android users in total.
For no logical reason at all, I have always disliked Apple and I cast my lot with Microsoft, not that I like that very much. But for phone, I am with Android and I feel slightly superior about being an Android user rather than the common iPhone.
This is not an opinion about whether iPhone or Android is better. I don't know.