Now I am not a coffee snob, I just like a nice cup of coffee. I usually have a double shot latte, sometimes a long black, sometimes a short black, sometimes a macchiatto. If I am ever doubtful about the quality of the cup of coffee I am ordering, long black is the safest, and so I thus ordered.
I clearly stated that I wanted to 'eat in' and not 'take away', yet would you believe, it came in a paper cup!!! I gazed around and there was no evidence of any china cups or glasses. I haven't been so surprised since my first and only visit to Gloria Jeans and my coffee was served in a paper cup. For a change it was me moaning to Mother. Perhaps they have run out of clean cups, she said. Look around Mother. No one has a china cup. And what I thought was a proper coffee machine was apparently some sort of automatic device. The coffee was just dreadful. The automatic machine at work makes better coffee. And you know what I paid for dreadful coffee in a paper cup? $3.50!!! I can go to the cafe across the road from the Highrise and get an excellent cup of hand made coffee for $2.70 and in a china cup, and served to my table. For $3.50 I can go to the upmarket Cafe Vue next door, sit at a table and have waiter bring me a cup of coffee and a glass of water. He or she will take my money and return with the change.
Apparently very few like McDonalds coffee and the company is are well aware of it. They are now going to employ specialist baristas to make coffee. Ah, is my leg being pulled? What proper barista would work in McDonalds. Maybe they can get a common garden variety barista but specialist barsita. They really are shooting for the stars. I would be most grateful if someone could leave some detail in comments about the difference between a barista and specialist barista. Here is the bit from the Sydney Daily Telegraph. I thank you.
MCDONALD'S is planning to appoint specialist baristas following a huge customer backlash over the quality of its coffee.
Realising it is not “the most loved coffee chain”, McDonald’s is set to appoint professional baristas for its more than 650 restaurants in Australia in a bid to woo back unhappy coffee-drinkers, The Australian reports.
From Sunday, the restaurant chain launch a multi-million dollar advertising campaign apologising for its coffee and urging customers to speak up if it continues to fail to meet their expectations.
McDonald’s chief operating officer Helen Nash told The Australian the apology was “up there in terms of a bit of a first” for the company but said feedback from customers had been overwhelming.
“Australians have a very sophisticated palate and we are not delivering a strong cup of coffee,” she said.
“Customers have told us we can do better and we are saying ‘we have heard you and now we hope you notice the difference.”