Dina lives in the US and she is far from our stereotypical view of Americans. She is well read and reasonably well travelled and has been to Australia twice. She is extremely well informed about modern Australia and our history, as is her husband and son.
But Dina has a flaw. She has not been to Melbourne. She has been to northern Tasmania, travelled NSW and of course stayed in Sydney. Naturally she likes Sydney. What tourist would not. But how could we sell Melbourne to Dina and get her US dollars down here in Melbourne rather than Sincity?
She is not interested in our over-rated lane way bars, although the cafes might appeal. She isn't interested in high fashion label shops. I can't see Chadstone high on her list. What could Dina, Tim and son Jack do if they stayed in Melbourne for a week. I have some ideas, as does she. But what are Melbourne's selling points?