It starts slowly and gently. Like the Bali bomb, you hear of it first in a low key way. Maybe just a quick mention on the late night news before you go to bed. It slips from your mind until morning.
Over the next few days the horror of it becomes apparent. The rich and famous have been affected, along with many many more poor. The media personalizes it as we in Australia are directly affected.
It is pointless to mention how many are dead as the figure rises so quickly.
I believe that basic charity is a role for the government in western countries. That is one reason why we pay taxes. I rarely give to what I see as the empire building private charities. But this time I will make an exception. Red Cross I guess.